I’ve spent my career working at the intersection of people, services, and communication — from frontline roles in commercial call centres to working closely with charities and support organisations.

Across both environments, one thing has always been clear: the quality of human interaction matters. Whether someone is calling with a simple query or reaching out in a moment of need, the way we respond can make a real difference.

More recently, I’ve been working closely with the helpline sector, supporting organisations to understand the challenges and opportunities facing frontline services. As AI tools like ChatGPT have become more widely used, I’ve seen first-hand how quickly they are being adopted — often without clear guidance on how to use them safely.

That’s what led me to create CallMeAI.

My aim is simple: to help organisations feel confident using AI in a way that supports their work without compromising safeguarding, quality, or trust. I bring together practical experience from both commercial and charity settings, along with a strong understanding of how frontline services operate in real-world situations.

This isn’t about replacing people with technology — it’s about making sure that, where AI is used, it is used thoughtfully, responsibly, and with people at the centre.